Privacy Policy

Last updated: July 2026

Welcome to hoplyfx.com (the “Website”), a blog dedicated to publishing articles about Strongman athletics, training, and events. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our blog. Please read this policy carefully. By using the Website, you agree to the practices described here.

1. Information We Collect

We collect information in the following ways:

• Information you voluntarily provide: When you submit a comment on an article or use our contact form, you may provide your name, email address, and the content of your message or comment. We do not require you to create an account to leave a comment or contact us.
• Automatically collected information: When you visit hoplyfx.com, certain data is automatically logged, including your IP address, browser type, operating system, referring URLs, and pages viewed. This data helps us understand how readers use the blog.
• Cookies and similar technologies: We use cookies, web beacons, and similar tracking technologies to improve your experience, analyze traffic, and serve relevant advertisements. For more details, see the Cookies section below.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To operate and maintain the blog (hoplyfx.com).
• To respond to your comments, inquiries, or messages submitted via the contact form.
• To display comments publicly on the relevant blog posts (your name and comment content, but never your email address).
• To analyze usage trends and improve our content about Strongman.
• To serve advertisements, including personalized ads, through third-party ad networks (see Section 5).
• To comply with legal obligations and protect our rights.

We do not sell your personal information to third parties. This is a blog, not an online store — we do not process payments, store credit card numbers, or maintain user accounts for purchases.

3. Contact Forms & Comments

Contact form

When you use the contact form on hoplyfx.com, we collect your name, email address, and the message you send. We use this data solely to reply to your inquiry. We retain contact form submissions for a reasonable period for customer service purposes, but we do not use the information for marketing unless you have explicitly consented.

Comments

When you leave a comment on a Strongman article, we collect the data shown in the comment form (typically your name and comment text), your IP address, and browser user agent string to help spam detection. Your email address is kept private and is not published. Comments may be reviewed before publication. If you leave a comment, the comment and its metadata are retained indefinitely so we can recognize and approve any follow-up comments automatically.

4. Cookies

Cookies are small text files stored on your device by your web browser. We use cookies for the following purposes:

• Essential cookies: Required for the basic functioning of the blog (e.g., remembering your cookie consent preferences).
• Analytics cookies: To understand how visitors interact with our Strongman content (e.g., which articles are most popular, how long you stay on a page). We use services like Google Analytics, which set their own cookies.
• Advertising cookies: Third-party ad networks (including Google AdSense) may place cookies on your browser to serve ads relevant to your interests, limit the number of times you see an ad, and measure ad effectiveness. These cookies may track your visits across different websites.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, if you disable cookies, some features of the blog may not function properly. For more information about managing cookies, visit aboutcookies.org.

5. Third-Party Advertising & Personalized Ads

We use third-party advertising companies (such as Google AdSense and other ad networks) to serve ads when you visit hoplyfx.com. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services that may be of interest to you.

How ads use cookies / device identifiers

Ad networks use cookies, web beacons, and other identifiers (including mobile advertising IDs) to:

• Recognize your browser or device across different websites and apps.
• Build a profile of your interests based on your browsing activity.
• Deliver personalized (interest-based) advertisements.
• Measure the performance of ad campaigns.

Opting out of personalized ads:

• Google Ads Settings: You can opt out of Google’s use of cookies for personalized advertising by visiting adssettings.google.com.
• Industry opt-out: You can opt out of interest-based advertising from many ad networks at once via the Digital Advertising Alliance’s opt-out page (aboutads.info) or the Network Advertising Initiative opt-out page.
• If you opt out, you may still see non-personalized ads based on the content of the page (e.g., Strongman-related ads), but they will not be tailored to your interests.

We do not control the cookies set by third-party ad networks. Please review the privacy policies of those networks (e.g., Google’s Privacy & Terms site) for more information.

6. Analytics

We use Google Analytics to collect and analyze information about how visitors use our blog. Google Analytics uses cookies to generate reports about website traffic and user behavior. The data collected includes your IP address (anonymized where possible), browser type, device type, pages visited, time spent on pages, and referring website. This data is used solely to improve our Strongman content and user experience. Google’s privacy policy is available at policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

7. Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy. Comment data and contact form submissions are kept indefinitely for editorial and service purposes. Analytics data is retained for 26 months. Advertising cookie data is retained by third parties according to their own policies.

8. Your Data Protection Rights

Depending on your location (e.g., if you are in the European Economic Area, UK, or California), you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate data.
• Erasure: Request deletion of your personal data, subject to certain exceptions (e.g., if we need to retain data for legal compliance).
• Restriction: Request that we restrict processing of your data.
• Data portability: Request a copy of your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests or direct marketing (including personalized advertising).

To exercise any of these rights, please contact us at [email protected]. We will respond within the timeframe required by applicable law.

9. Third-Party Links

Our Strongman blog may contain links to external websites (e.g., event pages, equipment retailers, or other Strongman resources). We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

10. Children’s Privacy

hoplyfx.com is not directed at children under the age of 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately at [email protected] and we will delete the information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact us:

• Email: [email protected]
• Postal mail: 9635 Oak Ave, Norman, Oklahoma 64471, United States

We aim to respond to all legitimate requests within 30 days.

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This Privacy Policy applies exclusively to hoplyfx.com, a blog about Strongman